Kolkata: Rewards-based payment network Twid is expanding its digital-first business strategy to enhance cashless transactions in B2C platforms.
Several merchants have been engaged by Twid to onboard more acquirers, issuers and merchants to enhance cashless payment for consumers, according to Rishi Batra, Twid co-founder and COO.
Batra told TOI: “ Digital India is giving a boost to the cashless economy and taking a cue from this, we are offering reward point utilisation.The digital-first business model is allowing us to scale rapidly and tap into emerging opportunities across all markets simultaneously.”
“Traditional reward programmes often have limited redemption options,” he said.