Kolkata: With puja approaching, Bidhannagar Municipal Corporation (BMC) has issued a notice asking all advertisers and advertising agencies to take prior permission from the civic body’s advertisement department according to statutory provisions before putting up or displaying any hoarding or advertisement structure at any place within the BMC areas of Salt Lake and Rajarhat Gopalpur.If they failed to do so, the notice said, penal measures will be taken against them.
“Many advertisers approach the civic body for permission after erecting a hoarding structure. Any kind of advertisement display can be done only after permission from the civic body. Penal measures will be initiated against the offenders,” a civic official said.
BMC has also advised advertisers to display details, including the agency’s name and contact number, on the hoardings within a month of the notice’s publication. Hoardings and advertisements without the identifiers will be considered unauthorised.