Haldiram Bhujiawala gets Rs 235 cr investment from Pantomath’s BVF
Times of India | 8 November 2024
Kolkata: The city-based Haldiram Bhujiawala Ltd, which retails its products under the brand "Prabhuji", raised Rs 235 crore as Pantomath's Bharat Value Fund (BVF) took up a minority stake. The company will use the funds to expand its manufacturing and markets outside eastern and northeastern markets.
The snacks market, one of the fastest-growing sectors in India, was estimated to be worth Rs 42,600 crore in FY24, and expected to reach Rs 95,500 crore by FY32, registering a CAGR of 11%. Organised players in this market are expected to be the key contributors to this growth.
Haldiram Bhujiawala Ltd has a strong legacy of more than six decades in the snacks and savoury industry. The company offers a broad product portfolio with 100+ SKUs, enjoying strong brand recognition in eastern and northeastern markets. Haldiram has a network of approximately 2,000 distributors servicing more than 200,000 retailers across the country and operates 19 retail outlets and 60 franchise stores. It operates three manufacturing units with a combined capacity of 6,035 Metric Tonnes Per Annum (MTPA).
Company MD Manish Agarwal said, "In the last 60+ years, we cultivated a loyal customer base by offering delectable snacks and sweets. Our company was a trendsetter, revolutionising food habits and tastes of India."