TCPL to pass on tea price reduction benefits to consumers
Times of India | 17 September 2025Speaking at the launch of Tata Tea Gold's limited edition festive packs for Durga Puja, Das said, "We are passing on the benefits to the consumers. It will be reflected in Q3."
He added the launch that TCPL's packaged beverages are sold through both general trade and e-commerce routes. "When prices come down, sales volumes grow. Generally, low-priced packs sell more, but, this time, we also expect higher-priced packs to gain. A lot of premiumisation is happening in e-commerce," he added.
Currently, 80% of TCPL's tea sales come from the general trade route.
