BJP plans high-voltage Modi-Shah campaign in Bengal ahead of 2026 assembly polls
The Statesman | 25 November 2025
Buoyed by its decisive victory in the recent Bihar Assembly elections, the BJP’s central leadership is gearing up for an aggressive, high-profile campaign in West Bengal from next month ahead of the 2026 Assembly polls, featuring both Prime Minister Narendra Modi and union Home Minister Amit Shah.
According to party sources, the initial plan includes two mega public rallies every month until the Election Commission announces poll dates. One rally will be addressed by the Prime Minister, the other by the Home Minister.
“Once the poll dates are declared, the frequency of these public meetings will increase. Our state president, Samik Bhattacharya, will be in Delhi this week to finalise the tentative dates and venues. The effort will be to choose locations that can simultaneously cover more than one district,” a senior BJP state committee member told UNI on condition of anonymity.
The party plans to roll out its campaign in phases across the BJP’s five organisational zones in West Bengal.
According to sources in the party, the Bengal unit has already approached the local administration seeking permission to hold a rally in Arambagh, Hooghly district, on either December 13 or 14.
If the Prime Minister’s Office clears the proposal, the Arambagh rally will effectively kick-start the BJP’s Assembly election campaign.
Amit Shah is expected to visit the state towards the end of December, with a possible Kolkata meeting after December 19 to review organisational preparations and guide the state unit on poll strategy.
Bilding on by back-to-back victories in Odisha (2024) and Bihar (2025), the BJP has sharpened its slogan: “After Odisha in 2024 and Bihar in 2025, it will be Bengal in 2026.”
Political observers say the early mobilisation of both Modi and Shah underscores that the slogan is not mere rhetoric but a reflection of how seriously the central leadership views the Bengal battle.
Alongside physical rallies, the BJP’s Bengal unit is also placing significant emphasis on digital mobilisation.
The party recently unveiled a state-specific website, namoyavawarriors.com, to drive its digital outreach campaign. Interested citizens can register on the platform to join the online initiatives for the 2026 polls.
The website lists several objectives of the campaign: eliminating corruption and ensuring transparent recruitment for government jobs; guaranteeing safe and secure campuses free from ragging, crimes against women and syndicates; reviving the state’s economic potential through new investments, entrepreneurship and skill development; creating employment opportunities for the youth, and curbing the forced migration of skilled workers.
With this multi-layered strategy, the BJP aims to set the tone early for an intense political contest in West Bengal.