Kolkata: Zenvia International, under its brand Nectrine, will provide market linkages for value-added fruits and vegetables procured from farmers. The company’s core philosophy will be “farm to home”.
Zenvia International director Goutam Roy said farmers often fail to get proper prices for their produce due to inadequate storage, value addition and market linkages.
“The company will try to fill this gap. It would help farmers get better prices for their produce through processing and market linkages,” he said.