Meet Prasanta Sarkar, the digital maestro behind Kolkata’s booming event scene
Times of India | 9 May 2025
If you’re planning an event in Kolkata, chances are you’ve already heard his name. If not, it’s time you did. For over 15 years, Prasanta Sarkar has quietly—but powerfully—shaped the way events are marketed, ticketed, and celebrated in Kolkata. A veteran digital strategist and marketer, Sarkar has become the go-to consultant for cultural curators, big-ticket organizers, and some of the most respected names in the Bengali entertainment industry. From Srikanta Acharya to Bratati Bandopadhyay, from Monomoy Bhattacharyya to Iman Chakraborty, and even the melodious Subhamita—Prasanta has helped amplify the digital presence and ticketing success of artists who are more than just performers; they are cultural icons. But his influence isn’t confined to Bengal alone. In 2025, Sarkar’s digital strategy powered Sonu Nigam’s Kolkata tour—The Timeless Sonu—to become the highest-selling leg of the singer’s all-India tour. Operation Sindoor'Did not want to...': Pak def min gives absurd excuse for army's failure to withstand Op SindoorBlackouts, sirens & Pak's failed attacks: 10 things that happened in the last 36 hrs'1971 war was not remotely as terrifying': Residents of border areas shell-shockedFrom social media to last-mile ticket sales, it was a case study in how well-targeted digital promotion can translate into footfalls, fan engagement, and solid financial returns. “In Kolkata, cultural events aren’t just performances. They’re experiences. And experiences need visibility,” Sarkar explains. “Digital is no longer just a tool—it’s the stage before the stage.”The Secret Sauce: Strategy & Culture What makes Prasanta Sarkar stand out isn’t just his expertise in SEO, paid marketing, influencer tie-ins, or analytics. It’s his intuitive understanding of Kolkata’s pulse—a city where music, literature, and tradition intertwine deeply with modern-day consumption. He bridges the gap between organizers and audiences, crafting tailored campaigns that don't just sell tickets—they build communities. By cultivating strong networks with music-loving urban Bengalis and diaspora patrons, Sarkar has created a digital ecosystem that ensures cultural events thrive—even amid competition from OTT platforms and short-form content distractions.A Booming Opportunity As Kolkata’s cultural calendar expands post-pandemic, so does its potential as a profitable market for concerts, theatre, and festivals. Organizers now realize that successful event promotion is no longer a postering game—but a strategic digital war room—and Prasanta Sarkar is often the general leading the charge. From grassroots events to celebrity concerts, if you want visibility, virality, and viable ROI in Kolkata’s cultural space—search for Prasanta Sarkar.